About Us

About YALA

From Our Hands to Yours

Ever since we planted our first palm tree in 2010, Yousef Abdul Latif and Sons Agriculture Ltd. (YALA) had one mission: to provide the world with the highest quality, organically grown dates and date products.

Two hundred seventy thousand (270,000) palm trees later, we haven’t lost track of this goal.
Today, our expansive operations cover over two thousand six hundred (2,600) hectares of green farms in the cities of Al Qassim and Al Madinah across the Kingdom of Saudi Arabia. We cultivate a wide selection of organic dates such as Safawi, Mejdool, Sagai, Anbarah, Khalas, Sukkari, Ajwa, Khudri and Mabroom.

Our team of dedicated farmers employs organic farming techniques with state-of-the-art agriculture technology to honor our promise and accompany each date from when they plant it to when it makes it into your hands. As we grew, we have incorporated bio-organic intelligence across all our production lines, securing full organic certifications for all our farms.

OUR VISION

We pledge to lead change and believe in holistic approaches based on organic principles of health, fairness, ecology and care, providing dates with exceptional quality, nutrient dense and fresh organic produce.

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Palm Trees

Hectares of farms lands

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Tons of organic dates harvested every year

Our Promise & Values

YALA Dates are not your standard organic dates. We experience every moment of our organic date’s life, from shoots to trees, as our farmers work hand in hand with our R&D team to perfect our cultivation technique and continuously grow superior organic dates.

Passion

We are committed to nurturing organic dates that honor the timeless status this fruit holds in our country’s heritage.

Leadership

We strongly believe in leading by example and this is translated in our vision to always strive to continuously improve our processes, techniques, and quality of our products. Any venture we take on is a chance to support the community with our technical know-how and help them grow with us.

Innovation

We believe that there is always room for improvement, which is why our research & development team work tirelessly to perfect our farming processes.

Accountability

We are devoted to safeguarding our planet by continuously reducing our carbon footprint and adopting production techniques that benefit our shared ecosystem.

Safeguard Tomorrow

Our Awards & Accolades

2015

Plaque of appreciation for taking part in Al-Bukayriyah’s International Day of Civil Defense
Certificate of appreciation from the governor of Al-Qassim for establishing the Red Palm Weevil Research Center

2016

Plaque of participation from the Qaseem University for taking part in the International Date Palm Exhibition.
Plaque of appreciation for philanthropic support from the Holy Quran Memorization Association in Al-Bukayriyah.

2017

Plaque of appreciation from the National Electricity Company
Plaque of appreciation for taking part in the International Day of Civil Defense
Plaque of appreciation from the civil defense forces for taking part in the International Day of Civil Defense
Plaque of appreciation from the General Administration of Agricultural Affairs in Al-Qassim
Plaque of gratitude from the Qaseem University for participating in their second annual international conference
Plaque of gratitude for participating in the Faisal Bin Mishaal Prize for the model farm
Plaque of gratitude from the Qassim Chamber of Commerce for sponsoring the Healthy Dates Festival

2018

Plaque of gratitude from the General Administration of Agricultural Affairs in Al-Qassim Plaque
of gratitude for taking part in the first Shihia Pomegranate Festival
Plaque of gratitude for taking part in the second Shihia Pomegranate Festival
Plaque of gratitude from the Ministry of Environment, Water and Agriculture for
agricultural guidance for the company’s donation
Plaque of gratitude from the Association of Date Producers Cooperative in Qassim

2019

Certificate of gratitude from the Agricultural Cooperative Society Center in Al-Sheyyeh
Plaque of appreciation from the Agricultural Cooperative Society Center in Al-Sheyyeh
Certificate of thanks from the Emir of Al-Qassim for contributing to the afforestation campaign of the region
Plaque of appreciation from the municipality of Al-Bukayriyah for participating in the Al-Bukayriyah Dates Festival as a diamond sponsor
Certificate of thanks from the Movement of Physical Disability for Adults (Kinetics) for employing two team members

2020

Certificate of thanks from the governor of Al-Ula for the company’s fight against weevil infestations, leading the winter clothes drive, food basket initiative, and the maintenance and operation of the Al Ain desalination plant
Certificate of thanks from Emir of Al-Qassim for contributing to the fight against weevil
Certificate of thanks from the AlSahhabin Charity Association for donating 20148 kg of dates
Certificate of thanks from the Agricultural Cooperative Society in Al-Sheyyeh or the efforts and support provided to local farmers
Certificate of thanks from the Charity Society of Suwayqiya for donating 20 tons of dates

2021

Fully Organic Certification (2019-PS1077) from Saudi Organic Farming Agriculture (SOFA)
Organic Certificate (P171025UF99) from Ministy of Environment, Water and Agricuture (MEWA)
Organic certification under the European Commission (SA-Bio-141)
BCS OEKO-GARANTIE certification registered under the Organic Regulation of the European Union (KSA-Organic-001)
Fully Certified by Global G.A.P (GGN: 4063061830906)
Certified by Saudi Dates Mark (7-14-1000-18-184)

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